By edentu OROSO
A silent coup is sweeping across Africa—not with guns, tanks, or bloodshed, but with screens, signals, and silent algorithms. The Internet and GSM, once hailed as the golden keys to progress, have become the harbingers of cultural extinction. With each passing day, our languages fade into echoes, our traditions buckle under the weight of borrowed realities, and a new breed of African emerges: neither fully Black nor White, but stranded in the void between.
Franz Fanon called them “Black Skins, White Masks.” Today, they are the casualties of an identity crisis barrelling toward the precipice of no return. We have become the world’s most accomplished imitators, mimicking the West with the zeal of converts, believing that salvation lies in assimilation. We lay blame at the feet of colonialism for
our fractured state while eagerly downplaying our incompetency, corruption and nepotistic tendencies, discarding our mother tongues, our indigenous attire, and our sacred worldviews.
Our aspirations are painted in foreign hues. Our very thoughts are processed through borrowed lenses. And in the digital age, cultural annexation has never been easier. No need for physical conquest when we willingly surrender our essence. We are now the conquered, freed and reconquered species. The real battleground? The mind. It is where empires rise and fall long before a single stone is laid or a sword is drawn. Conquer the mind, and the body follows. Subjugate the spirit, and a people will police their own chains, mistaking servitude for order, oppression for stability.
Nowhere is this truer than in Africa, where centuries of subjugation have not only plundered lands but rewritten identities, conditioning generations to bow before foreign altars while neglecting their own thrones. The defeat of the mind is not a momentary lapse; it is an erosion, a slow, silent unraveling that turns sovereignty into supplication. And the worst part? It is almost irreversible—almost. Unless the intervention is prompt, strategic, and unyielding. Unless we reclaim our narrative, dismantle the mental fortresses built by colonial ghosts, and re-forge the chains of dependency into weapons of liberation. Because a mind once truly freed is a nation reborn.
Subliminal programming has done what centuries of imperialism struggled to achieve. It lurks in the music videos that glorify excess and decadence. It parades through the Hollywood scripts that reframe our aspirations, casting our histories as footnotes in grander Western narratives. It stares back at us from the glossy pages of magazines that repackage inferiority as sophistication. We are not merely consuming media; we are being reprogrammed by it, transformed into marionettes whose strings are pulled by unseen hands.
Albert Einstein warned us, “No problem can be solved with the same consciousness that created it.” Yet, Africa continues to seek solutions through the myopic gaze of foreign ideals. Our vision is blurred, our trajectory uncertain. Eleanor Roosevelt once said, “The future belongs to those who believe in the beauty of their dreams.” But how can a continent dream when its very soul is being rewritten?
Chairman Mao once theorised, “To kill a people, don’t give them guns—take away their culture and give them religion.” Today, Africa finds itself overdosing on the opium of organised faith, peddled by self-styled prophets who exploit fear for personal gain. In packed auditoriums and lavishly adorned megachurches, a gospel of prosperity drowns out the agonised cries of a people hemorrhaging their identity. The real heist is not our wealth—it is our collective consciousness.
Consider Project MK-Ultra, the CIA’s infamous mind-control experiment. It was a crude attempt at something that is now unfolding on a global scale. Reprogramme the narrative, and you reprogramme the people. Africa’s story is being rewritten—not by us, but about us. Our melanin- rich skin, once celebrated, is now bleached into pale imitations of perceived perfection. Our indigenous languages are sidelined, spoken only in hushed tones, reserved for the elderly and the uneducated. Our cultural heritage is auctioned off in the name of globalisation, while our sacred artifacts sit in foreign museums, stripped of context and soul.
What is the cost of cultural amnesia? A continent that speaks, dresses, and thinks like the West yet remains at the periphery of global influence. A people who adopt foreign values but still find themselves seeking validation. We parade in borrowed robes and wonder why we are treated as second-class citizens on the world stage. We have traded our authenticity for acceptance, only to discover that assimilation does not equate to elevation—it is merely a different form of subjugation.
The path to reclaiming our essence begins with self-examination. Where do we stand? How do we define ourselves beyond borrowed narratives? Does our relentless pursuit of Westernisation truly elevate us, or does it merely chain us in a subtler, more insidious form of bondage? Existence alone is merely survival, a passive state that holds no weight in the grand scheme of human advancement. Respect is not a birthright, nor can it be gifted—it must be forged through action, resilience, and undeniable impact. To truly matter in the global equation, we cannot afford to be mere consumers, feeding off the ingenuity of others. We must be architects of progress, creators of change, and custodians of our own destiny.
Innovation is not a luxury; it is the currency of relevance. To redefine our place in history, we must challenge the status quo, push the boundaries of possibility, and carve our names into the pillars of civilisation. As O.E. Kay warns in Generation Why’s Perdition, “If you don’t dominate your environment, the one who does will enslave you.” This is not a cautionary exaggeration—it is a truth etched into the annals of history. The world does not wait for the passive; it is shaped by those bold enough to claim their space.
Africa has everything it needs to reclaim its destiny, but first, we must break the trance. We must seize control of our socio-political and economic landscapes. We must safeguard our spiritual integrity against the wolves who wear the robes of shepherds. We must cease defining ourselves through foreign reflections and instead craft our own mirrors. A man who abandons his culture becomes a ghost in history—visible yet unseen, present yet unaccounted for, like a shadow that lingers but leaves no footprint. Culture is more than inheritance; it is the lifeblood of identity, the thread that binds generations, the essence that shapes our voice in the chorus of humanity.
Our language is more than mere words—it is the soul’s imprint, the rhythm of our ancestors echoing through time. Our traditions are more than customs—they are the pillars that uphold our dignity, the wisdom of those who came before us, whispering their lessons through ritual and practice. To forsake them is to unravel oneself, to dissolve into the nameless void of history where the forgotten dwell. Own your heritage. Live it with pride. Defend it with conviction. Because to lose it is not just to be erased—it is to never have truly existed at all.
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